The work does all the talking.

Pro Contractors focus on the job at hand, and so do their tools.

Alongside the brand anthem film, 30-second product videos were created to extend the campaign. Scripts were kept short and sweet, offering up only key information to arm Pro’s with informed decision making buying power.

1,000 Frames-Per-Second

To visually highlight the raw simplicity and effectiveness of these products, which tend to do their job so quick you might miss it, capturing these moments at high-speed was the only choice to be made.

Using the Phantom 4K Flex, we filmed these seemingly mundane tasks at an impressive 1000 frames per second, slowing down the action, and really allowing the viewer to see these products do their work.